Baby formula price cut helps new parents:- In an effort to assist parents with the expense of living, a store has drastically reduced the price of branded infant formula.
Customers can buy the necessity for ‘a much cheaper price’ in Iceland’s supermarkets and Food Warehouse locations, the company announced on Tuesday, August 15. As with hundreds of other everyday necessities, Iceland claims that the price of the formula milk it offers has been slashed by more than 20%.
The price decrease is applicable to infant, follow-on, and toddler milk formula products. According to the frozen food chain, the price reduction will last until the end of the year at the latest. The price reductions are a part of Iceland’s yearly expenditure of £26 million to support low pricing for consumers.
Baby formula price cut helps new parents
- The grocery chain took this action in response to the Food Foundation’s recent study, which revealed that 86% of adults between the ages of 18 and 35 who have children under the age of one are worried about the escalating expense of baby formula. Additionally, about 80% of people thought that stores weren’t doing enough to assist parents with feeding their kids.
- Another reason for the decision, according to the merchant, was “recent alarming reports” of parents cutting back on feeding frequency, bypassing best before dates, or over-dilution of the powder. Iceland is hoping that these families who are finding it difficult to feed their infants during the cost of living crisis would receive genuine assistance from the new, drastically reduced price of formula milk in its stores.
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- The lowest brand of formula has had a 45% price increase in the last two years, according to data from First Steps Nutrition released in May. This has raised the financial strain on new parents to provide for their infant children. Additionally, supermarket companies have come under fire for tightening the security procedures on their inventory, which now include labeling products, showing empty boxes, and hiding them behind counters.
- According to NHS guidelines, babies should only be breastfed for their first year of life. However, by the time they are eight weeks old, most newborns in the UK are either totally or partially formula fed, according to research conducted by the All Party Parliamentary Group.
CONCLUSION
- It is against the law for stores to advertise infant formula or to give it discounts or promotions in the UK, as this helps to prevent the perception that it is better than breast milk. Additionally, there are limitations on using store credit or loyalty points to pay for it.